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Professional Development Meeting - IIBA CPOA Certification: Beyond Traditional Product Ownership with Melody Young

Tuesday, February 8, 2022 -
6:00pm to 8:00pm



Time Zones:
5:30 p.m. - 8:00 p.m. Arizona Time Zone (7:30 p.m. EST - 10:00 p.m.)

  • 5:30 – 6:00  Professional Networking
  • 6:00 – 6:30  Welcome, Chapter Update & Mission, Speaker Learning Objectives & IIBA Knowledge Areas, and Guest Speaker Introduction
  • 6:30 – 7:30 IIBA CPOA Certification: Beyond Traditional Product Ownership with Melody Young
  • 7:30 – 8:00  Q&A, Job Share, PDM Schedule, & Social Networking time permitting

Overview of Presentation: 
Product ownership a rapidly evolving role. The fundamental goal of Product Ownership is to maximize value and minimize effort.  Growing awareness of the impact customer perspective plays in product success has led to need for an expanded view of traditional product ownership. The Product Owner Analyst role is designed to assist the team in creating exceptional products and services, focused on the customer, utilizing practices from a range of domains.

This presentation reviews the Product Ownership Analysis role. It compares traditional product ownership and business analysis to the expanded practice of the product owner analyst.  Finally, it covers key concepts and framework outlined in the IIBA’s Guide to Product Ownership Analysis.

Participants should leave with a clear understanding of Product Ownership Analysis, a new perspective how business analysis and product ownership work hand in hand, and the tools needed to begin their owner CPOA certification journey.

 IIBA Knowledge Areas: 

  • Elicitation and Collaboration
  • Strategy Analysis
  • Requirements Analysis and Design Definition
  • Solution Evaluation
  • Techniques
  • Underlying Competencies
  • Other: Agile Mindset

Learning Objectives: 

  • Evolving role of Product Ownership to POA
  • Overview the Product Owner Analyst Guide
  • Why the CPOA certification
  • Additional resources


  • Business Analysts (Especially BA working as Product Owners)
  • Product Owners
  • Product Managers
  • Developers
  • Other team members working with Product Owners

Speaker Bio:

Melody Young is an Enterprise Product Owner at Arizona State University. In 2014, she began her career as registered nurse, working in both hospital and clinical settings. In 2018 she transitioned from a healthcare profesional to business and systems management. During her career transition, she was drawn to the impact of analytical work and Project Management. She acquired her Certified Associate Project Management (CAPM) certification as well as studied Business Analysis practices.  Although hired as a Business Analyst for ASU, the last two years, Melody has primarily acted in the role of Product Owner building and managing up to 4 Enterprise Products at a given time. Because of her cross functional role as product owner and business analyst, she was excited by the prospect of the Product Owner Analyst role and was among the first business professionals internationally to acquire her CPOA certification in June 2021.


A special message from your board:  We value every participant's health and want to continue to offer valued PDMs as we go through this extraordinary time together. Once registered, the call details will be sent before the event. Please make sure you enter your email address upon registration. If you have any questions please reach out to the board@phoenix.iiba.org. We will hold PDM’s online until we feel that it is safe to resume in-person events.   We will continue to have valuable speakers to support our chapter!! 

NOTE - To register for this event as a 'Member' you must be signed into the Chapter website. If you are an IIBA Member and this option is not enabled for you, in the page menu above, click on SIGN IN and sign in using your IIBA credentials.



Event Details: 
Online Professional Development Meeting.
Event Location: 
Live Webinar
Event Directions: 
Include e-mail address with registration and invitation will be sent to you.
Event Type: 
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