Kalpesh Shah: "Design Thinking: Hidden Secrets of Creative Products Users Love!"
*Important - The date & Location has changed! This has been Moved to Tuesday May 17th. *Make note of Location change below
The new world of product development is no longer about scope management and delivering the project on time and within budget -- it's now about delighting the customers. It's no longer about gathering requirements and ensuring engineers build to specification but it's now about hypothesis validation and learning from the users and their behaviors.
The dynamics of product development are changing in a way where the traditional ways of creating products or delivering projects are just not working but rather a new approach is emerging where the business analyst is not required to just gather requirements but rather assist the team in unlocking the creative potential of the team using different design thinking techniques.
It is the knowledge and mastery of this technique that will set apart the business analyst of tomorrow and will be the benchmark of success.
In this session we will learn what Design Thinking is all about and how a business analyst can guide their teams through that approach and drive customer delight...the ultimate goal of any organization!
Agenda:
- 6:00 - 6:30 - Registration & Networking
- 6:30 - 7:30 - Presentation
- 7:30 - 8:00 - Chapter Business