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5 Steps to Successful Brainstorming with Elizabeth Larson

Tuesday, March 12, 2019 -
6:00pm to 8:00pm
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When we think of brainstorming, we often imagine a group of people getting together to generate ideas. But brainstorming is so much more. This hands-on presentation explains what brainstorming is, how it fits into a larger problem-solving model, and how to how to generate creative ideas. It presents a five-step model that provides a structured way for participants to clear their minds so that they can develop uniquely creative solutions. This presentation also will provide tips on:

  • Effective brainstorming
  • Evaluating the ideas developed through the brainstorming process
  • Stimulating creativity

In addition, participants will have an opportunity to work through a creative brainstorming session.
Learning Objectives
Attendees will be able to discuss:

  • How brainstorming fits into a five-step model
  • The BA’s role in facilitating a brainstorming session
  • How a structured approach can maximize creativity
  • How to effectively and quickly articulate the problem statement to ensure that the ideas generated will solve a real problem

Speaker Bio
Elizabeth Larson, PMP, CBAP, CSM is Co-Principal and CEO of Watermark Learning and has over 30 years of experience in project management and business analysis. Elizabeth’s speaking history includes repeat keynotes and presentations for national and international conferences on five continents.
Elizabeth has co-authored five books and chapters published in four additional books, as well as articles that appear regularly in BA Times, Project Times, and Modern Analyst. Elizabeth was a lead author on the BABOK® Guide 2.0, the PMBOK® Guide 4th and 5th editions, as well as the BA Practice Guide. She was also an expert reviewer on both the BABOK® Guide 3.0 and the PMI standard in Business Analysis.
Elizabeth enjoys traveling, hiking, reading, theater, and spending time with her 6 grandsons.

Please Register so we have a count for food! 
If you are interested in future speaking opportunities please contact Wendy Weathers, V.P. of Programs at Programs@Phoenix.IIBA.org.

Event Details: 
Light dinner will be served. Hope to see you there!
Event Location: 
1600 N. Priest Drive, Tempe, AZ 85281
Location Name: 
SRP ISB Building
Event Directions: 
Loop 202 to North on Priest Drive to building.
Event Type: 
Professional Development Meeting